WOUP is a startup that works with upcycling wood from cross-laminated timber frames. The goal is to reduce waste and create value by using material already present in the construction process.
![](https://freight.cargo.site/t/original/i/0eabd6f1a8bbaa243c51a7f657021dc14c883dea137315304c9163aef149d4fe/Woup_logo.jpg)
![](https://freight.cargo.site/t/original/i/8eefb00c18a76debe9a37eeabec874dfed09161ba0dd7348e0304961b25bcade/Telefon_web.jpg)
For their visual identity we developed a colorful and direct expressen with bold black typography that works well both in print and digital applications.
The square surfaces are inspired by the cross-laminated wood components found in the buildings WOUP are engaged in.
The square surfaces are inspired by the cross-laminated wood components found in the buildings WOUP are engaged in.
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![](https://freight.cargo.site/t/original/i/837fbf2154bb16a14bd26b5e9479f3f71141de36a0c48480c696c7ba3e4a429e/Broschyr_mockup.jpg)
![](https://freight.cargo.site/t/original/i/28645f155127dbb3fd26646cd32586cec537e9badd720c844175ffead676b6b4/CNC_Illustration_v1.jpg)
![](https://freight.cargo.site/t/original/i/21de1bf6ec101a3c3b55ec38a766cd92c194671aae72003e410f6b5dd3354e44/WOUP_Chain.jpg)