WOUP is a startup that works with upcycling wood from cross-laminated timber frames. The goal is to reduce waste and create value by using material already present in the construction process.
For their visual identity we developed a colorful and direct expressen with bold black typography that works well both in print and digital applications.
The square surfaces are inspired by the cross-laminated wood components found in the buildings WOUP are engaged in.
The square surfaces are inspired by the cross-laminated wood components found in the buildings WOUP are engaged in.
